Digital menu for pizzeria

This project was developed for an Italian Pizzeria, with the aim of creating an efficient delivery system within the city.

Context

The project begins with the application of a Design Sprint to create an MVP, validate the idea and allow the client to quote their application in development.

The idea is to be able to have certainty about how technology can help the business on a daily basis, to see functionalities and characteristics, always taking care of the client's investment.

3-Day Hybrid Design Sprint Process

Day 1: Understand, define and diverge

Day 2: Decide and prototype

Day 3: Test and learn

What is a Design Sprint?

The Design Sprint is a methodology created by Google Ventures to solve problems and validate ideas.

Process that focuses on understanding, ideating, deciding, prototyping and testing, allows working collaboratively, always putting the user at the center of decisions.

Project objectives

• Create a functional MVP for the pizzeria's delivery system.
• Design an intuitive app to facilitate ordering and delivery.
• Plan future expansion of the app to include in-store ordering.

Design Sprint Process

Day 1: Understand, define and diverge

• Project Context: Review project goals and business needs.
• Research and Empathy: Discussion of user needs.
• Problem Definition: Identify and prioritize key problems to be solved.
• Brainstorming: Brainstorming session to address the problems identified.
• Selection of ideas: Voting and selection of the most promising ideas.

Day 2: Decide and prototype

• Storyboarding: Develop storyboards and user flows.
• Final decision: Choose the ideas to prototype for a Crazy 8's.
• Prototyping: Create a low-fidelity working prototype.

Day 3: Test and learn

• Testing the prototype: Conduct usability tests with real users.
• Gathering feedback: Observe and record reactions and suggestions.
• Analyzing results: Review and analyze the feedback and data collected.
• Planning future steps: Decide on the next steps based on the feedback.